Numerous ads this year feature A-list celebrities, including Michael Buble, Rick Astley, and Sophie Ellis-Bextor.
It will be hoping the theme of family values works, Catherine Shuttleworth, a retail expert explained.
Catherine explained: The overall theme in this years Christmas adverts is glitz, fame, and fun.
John Lewis has opted instead for a vision of a modern family Christmas.
Lets see if it works.
A woman commented: Oh gosh I LOVE IT.
I look forward to the JL Christmas ads every year and this one made me grin.
I was crying with laughter.
I can imagine the ad execs pitching this idea to John Lewis… Well done John Lewis.
This is the best one yet!
Numerous retailers have invested significantly in securing the presence of well-known personalities for their campaigns.
He told the British broadcaster: Theres not a lot of risk-taking at Christmas.
Celebrities are a formula that has worked before.
Its a tough time for retailers.
They know this is usually a safe bet.
She continued: Buble and Rick Astley achieve that.
People are wanting to get excited for Christmas, and thats what these ads do.
The commercial follows a raccoon going above and beyond to make one young boys day exceptionally memorable.
The association states that this represents a 4.8% increase from last years record spend of 9bn.
With the release of John Lewis new Christmas ad, people declared the holiday season finally started
