But in reality, bad reviews can hurt small businesses quite a lot.
Recently, one flower shop ownersharedan example of how one unhappy customer can potentially tank your image.
Most readers know not every review is true, and not all can be taken seriously.
In fact, bad reviews can even be helpful.
Experts say that consumers are suspicious of companies and businesses that only have glowing five-star reviews.
Whats more, reviews give business owners a chance to show they care aboutcustomer satisfaction.
When an owner responds to a bad review, the brand instantly seems more trustworthy.
But seasoned entrepreneurs say thats one of the main things to keep in mind as a new business owner.
If possible, they recommend reaching out to the unhappy customer privately.
If not, then apologizing and owning up is a must.
Saying sorry is completely OK. For example, we had one employee write an unfortunate review.
That was all that was needed to make it right.
As a business grows, having people who are responsible for customer service might come in handy.
Check out the results:
