I thought you were about empowering women?

Men seem to be trying to take over everything women hold sacred.

Our safe spaces, our identity, and now our fashion.

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Another Instagram user wrote: Sorry, but Moana, this is not how you empower women.

This is once again giving men the power over us and saying they do it better.

A separate individual chimed in: Horrible marketing.

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

Why is it [that] everyone is trying so hard to be woke?

The model is gorgeous, but this is not it.

He further argued in a comment: There are many different types of women.

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

Women with different anatomy to what you consider normal.

I am not a woman, nor have I ever claimed to be.

This post is simply empowering a minority & Im forever grateful for that.

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

Your hate is a reflection of your own insecurities, not mine.

One commenter said: Obsessed!

Thank you for always being inclusive in your sizing and models!

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

Number one reason I will always support your brand.

Another shopper wrote: The perfect amount of masculine beauty and feminine beauty combined!

A separate individual added: Bathing suits are for anyone who wants to wear them.

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

Why does someone in a bathing suit bother you so much?

This hasnt changed and never will change.

Were happy to receive and hear peoples feedback both negative and positive.

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

But were not here to hey everyone.

Thats an impossible task.

This sounds like a them problem, not an us problem, to be honest.

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

The model later edited their caption to read: Today, we made history.

This marks the first time iconic Aussie swim giants @seafollyaustralia have worked with a Trans person.

She wrote on X (formerly known as Twitter): Bye @seafolly.

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

Been buying swimsuits from you for many years.

The bathing suits are for anyone who wants to wear them, one social media user commented

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers

“This Is Not How You Empower Women”: Swimwear Brand Known For Progressive Ads Divides Customers