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The mother-daughter duo posed together in a campaign for the Italian lingerie brand Intimissimi.
The controversial ad raised eyebrows online, with thousands of users labeling the campaign weird and inappropriate.
Image credits:heidiklum
Which normal mom would pose together with her daughter in lingerie?
Theres something wrong there, another simply stated.
Dude, thats your mom, a third said.
Nobody would agree thats ok or normal.
Sheas 20, not 14.
I dont see the problem.
Its tasteful and rather nice, one person said.
They are both employed by the brand and got paid for the advertising.
People always want to see the bad and negative!
I honestly didnt look at a lot of the reactions, Leni toldPage Sixat the time.
I am overall happy with the campaign and I had an amazing day with my mom.
I think the photos turned out great, and we had an amazing time.
Wearing red lipstick, the two modeled the Christmas collection, composed of red and black lace lingerie.
Find this a little weird.
Mother is 50… seriously, jumping around together in lingerie is sick, one commenter said.
New @intimissimiofficial with @leniklum and my mom, Heidi wrote on Instagram.
Heidi began a relationship with the singer Seal shortly afterward.
The British star was present for Lenis birth and adopted her when she was five years old.
Thesupermodeltied the knot with Tokio Hotel guitaristTom Kaulitzin December 2018.
She is currently signed with modeling agency IMG.
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