This initiative transforms a cherished tradition into a sustainable practice.
Food waste is reduced.
A tradition becomes viable.
The Wedding Rice
In Greece, an average of 53,896 weddings take place each year, each celebrating the age-old tradition of throwing rice—a symbolic gesture wishing prosperity and fertility to the newlyweds. Yet, this beautiful custom results in hundreds of tons of edible rice being wasted, even as local producers face growing challenges to meet demand.Wikifarmer, in collaboration with the Primary Agricultural Cooperative of Chalastra, has introduced a purposeful solution: The Wedding Rice.
