This issue affects womens clothing, hygiene products, birth control, razorsthings that are specific to women.

There would be protests.

But when it comes to products for women, this markup is often overlooked, shesaid.

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A2022 studyon gender-based pricing in consumer packaged goods by the University of Chicago found surprising evidence.

I asked this about a jacket.

The white and black were $25 and the pink one was $40.

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

I was told less popular colors have higher prices.

What a joke, one of the TikTokers fans stated.

To be fair I think the cup being costlier is a matter of popularity.

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Youre spot on for clothes and sanitary items, however, wrote another one.

Others believe its a matter ofbuying habits.

I think women dont care for prices as much as men, one fan wrote.

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Because women buy exactly what they want and men buy whatever is cheaper.

Im in marketing and this is well known and has been for 20 years, one viewer explained.

Its also not a tax because no ones stopping you from buying the green cup.

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

My wife buys like three outfits for the price I can get one decent shirt.

Your clothing is way cheaper, stated a male viewer.

Check out the results:

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy

Research Disproves TikToker’s Pink Tax Claims As Big W Explains Price Discrepancy