And no wonder why they were scared and felt like stocking up.

But sometimes, people go crazy for certain items at the store for less obvious reasons.

For years, this company sold various thermoses, which you could still buy on their site.

Article image

Then they came up with theStanley Quencher, which has been available to buy since the mid-2010s.

Funnily, the sales of the cup werent successful to the point that it stopped stocking it online.

They did that by buying 5K cups from the company and selling them.

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

From this point on, many more people started promoting and buying the Stanley Quenchers.

The phenomenon of if everyone has it, I need it too started.

Eventually, the cups became the most popular product of the company.

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

What a ride, right?

From the highly unpopular product to the most popular one.

After this video, people started praising the cups for being so durable, which helped the brands image.

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

Image credits:vincentmarcus

And people went bonkers for this cup.

At the end of the video, it was written that nearly everything was sold out in 4 minutes!

Sounds dystopian, right?

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

Not per person, per household.

These rules only confirm how crazy the whole situation is.

Its just a cup!

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

Well, it seems that for these Stanley fans, its way more than just a cup.

Whats with Americans and Stanley cups?

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups

People Line Up At 3 A.M. Just To Get Stanley’s Limited Edition Valentine’s Day-Themed Cups