“Read The Room”: Crumbl’s Limited-Edition Kardashian Cookies Heavily Criticized By Fans
This time, they chose Kris Jenner and her daughters to createsixlimited editioncookies. The Kardashian-Jenner menu wont last! the brand proudly announced, with each cookiebeingnamed after a differentmember of the clan. You took something fun and made it boring, one user wrote. Not supporting anything related totheirname.Thisis not a good look for your brand. Whatwas initially presentedas something anyone could do now felt increasingly curated, exclusive, and premium. Thatstrategyhelped propel them to over $1 billion in annual sales and made their cookies a staple of TikTok....