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Kim Kardashiancalled out her momagerKris Jenneron social media for promoting a product that competed with her own.
A new brand coming this spring for the body obsessed.
Designed to sculpt and engineered to perform, the 44-year-old reality star wrote on Instagram.
Cozy days in my @alo, she wrote, posing in her dark gray tracksuit and white sneakers.
Kim held nothing back when commenting on her mothers ad.
Where do you think you get that hustle muscle from?
You are NOT stopping momma Kris, one user wrote.
And here we all thought you were her fav, another joked.
Your mom is the boss.
She could do what she wants added a third.
I dont think youll fire mommy manager, noted someone else.
@kimkardashianI guess there goes her 10%, huh?
Kim launched SKIMS in 2019.
It is also the official underwear partner of the Womens National Basketball League (WNBA).
We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.
SKIMS practices inclusive sizing.
Kim said the collaboration will feature athletic clothing designed to sculpt and perform for every body.
NikeSKIMS will include training apparel, footwear, and accessories for women.
The launch is part of the sportswear giants effort to appeal to female customers.
Nike missed out on that opportunity that Lululemon exploited over the last 10-15 years, Morningstar analystDavid Swartz said.
The Skims partnership is an effort to grow a little bit faster in that area.
Naturally, the collaboration also benefits a newer brand likeSKIMS.
Instead, the brand relied on acquisitions or tapping popular athletes like Michael Jordan for apparel.
According to the outlet, Nike reported an 8% drop in sales in its most recent quarter.
After announcing its deal with SKIMS, shares rose nearly 3% in early trading.
Time to have mom sign a non-compete, one fan joked
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