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Feeling the strain ofgrocery store prices?
WK Kellogg CEOGary Pilnicks cost-saving suggestion is simple: have a bowl of cereal for dinner.
Pilnick made the controversial suggestionduring an interviewwith CNBCs Squawk on the Street last Wednesday (February 21).
We talk about making sure that we have the right pack at the right price in the right place.
When asked if encouraging customers to eatcerealfor dinner could land the wrong way, Pilnick said no.
In fact, its landing really well right now, he stated.
When I say cereal, you say dinner.
the tiger says, to which the family members chant back.
A chicken in the background is then told by the mother that it could have the night off.
Scratch that NEED to try, the videos caption reads.
Turn off the stove, pop bring up the pantry, and pour your favorite Kelloggs cereal for dinner!
Cereal pricesincreasedby 28% since January of 2020, according to the Bureau of Labor Statistics.
Kellogg raised prices by 12% in its latest fiscal year.
Additionally, theyre not lowering prices becausethey dont need to.
Cereal aint even cheap anymore & you dont need that much sugar b4 bed, a separate individual said.
Im not about to start eating mountains of sugar and carbs for dinner, one person wrote
