Some wish to shock, others to surprise.
Sometimes, it can bemessagesabout who they are or about a societal issue they deem important.
Dimitra Petsa took the chance to unveil her latest collection atLondon Fashion Week, dubbed Reflections of Desire.
Its set to debut today (February 21) on the NEWGEN Catwalk Space at 17:00 London time.
Its art, one user wrote.
This is exactly how I look when I freebleed, another said.
Check out the results: