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If you think that print fliers are an outdated marketing concept, you are wrong.
Apparently, people still widely create and distribute print fliers.
Unfortunately, not all of these designs are eye-catching.
And if they are, its a good chance that its not for their satisfying aesthetics.
Fortunately, the digital artist Max on TikTok comes to the rescue.
Dont get me wrong, this photo is incredible.
But in a city with a million signs on the street, Mayras design just doesnt pop.
But hold on just a second.
As Im putting up Mayras flier, I noticed a second Mayra flier.
See, I dont know who Mayra is.
Check out this video here
TikToker user@cool_lookin_bugis also known as Max Kolomatsky or Max Kolo.
He is a digital artist and filmmaker who is based in New York City.
Max works as a freelancer.
Bored Pandareached out to Max himself.
confirm to check out hisInstagram!
Max told us a story about how he came up with the idea for this TikTok series.
These hidden-gem flyers, ones with charm, arent easy to find.
He also added some thoughts about the aesthetic inspiration for the designs.
Then I attempt to find a way to make it creatively exciting for me as well.
Its a bit overwhelming for me because there are so many people who deserve a good flier.
I will certainly continue to redesign flyers around NYC for free, anonymously.
But for now, Im sticking with the ones that I find on the street myself.
Lastly, the creator told a story about a design story that stood out to him.
I very much enjoyed doing the flier redesign for this goth band, Miss Teen America.
I thought my redesign looked sick, I was very proud of it!
But the story did not end there.
This was a turning point for me because it made me reconsider what things I should be redesigning.
Redesigning something professionally makes it stand out more on the street and might be more beautiful.
But it also makes something feel less home-grown and more expensive.
For many goths, its cool for a flier to look amateur.
In the end, though, the goth band found my video and LOVED the flier.
And that is just the modern version; more primitive ones existed even before that.
Printed fliers were a game changer in the area of information communication to wide audiences.
Soon after its birth, it could be said that it even became an art form.
Or a vital part of marketing art.
Many movements in history were successful because they spread their messages through these pieces of paper.
For example, the Suffrage movement in the early 1900s usedfliersto promote their cause.
And so, they played quite a significant role in the success of feminism.
And that is just one of the examples.
Just think how many various other movements or businesses have used fliers to spread their messages.
Lets imagine an alternative reality where the idea of fliers was not created.
Its probably a way different reality than ours, right?
People online were praising Mayra, whose poster Max redesigned, for her hustle
