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Companies need to put theirmoneywhere their mouths are.
If you advertise a product or a service, then you better be able to provide it.
Otherwise, youll end uppushing awaycustomers who might otherwise be big fans of your brand.
Luckily, there are people out there who have the courage to fight for whats right.
These brands use amputee mannequins.
However, they do not offer the ability to purchase just one running shoe.
And I thought this was awesome.
But then I asked the obvious question.
The answer was no.
Its been nine days, and I still havent heard from Nike.
However, I did discover that other sports brands are also using blade runners to sell their shoes.
So I asked them if they sold shoes as singles.
Again, the answer was no.
This just seems a little bit silly.
Taking the learnings from the program, we are hoping to expand it to more geographies in the future.
Reids video, where she called out various companies business practices, went massively viral.
At the time of writing, it has 4.4 million views on TikTok.
This just goes to show that people really do care about the issue.
Its not just Nike that uses amputee mannequins to promote its products.
Reid noted that Brands like Decathlon and Brooks do so as well.
It makes consumers wonder what else these companies might pretend to do that they dont follow through on.
There needs to be honesty and authenticity in marketing.
Of course companies want to brand themselves as inclusive.
The problem is feel good marketing without the hard work.
It has to be supported by changes in policies and procedures across your business, Reid writes on TikTok.
Reid isnt the only one driving the conversation forward.
Paralympic athlete Sophie Kamlishtold the BBCthat companies should do more.
Nike are using the image of inclusion, which is really cool.
Kamlish told the BBC that she has actually found someone with an opposite-side amputation to swap shoes with.
In fact, Reid was the first amputee to walk the London Fashion Week catwalk.
Reid was born in New Zealand to Scottish and English parents but grew up in Toronto.
She then moved to Dallas with her Canadian husband before settling down in the UK in 2010.
While studying at Queens University in Canada, Reid joined the athletics team, starting an impressive Paralympic career.
The internet had a lot to say on the topic.
Here are some peoples opinions
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