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A viral internet sensation passed away last week at the age of 24 after complications fromobesity.
Efecan Kultur, 24, had millions of views online and thousands of followers watching his videos.
However, his lifestyle and his path to fame jeopardized his health, eventually costing his life.
He was hospitalized in December, 2024, as a result of healthcomplications that arose from obesity.
He would nevertheless share other types of content on social media.
Eventually, he was bedridden and struggled with severe mobility issues.
RIP, one commenter said, while another wrote, Well shame on the folks that promoted this shit.
This stuff needs to stop, read a third comment.
This is horrible, a fourth said.
This is not normal or OK, another wrote.
We need to protect society and these influencers from such lifestyles that lead to predictable ends.
You just need an abundance of delicious food and a camera.
Sometimes, you dont even need a utensil as the messier the better, theEating Myself Crazyauthor added.
Astudyconducted in January analyzed more than 5,000 mukbang videos on YouTube.
The results concluded that videos containing overeating were watched significantly more than those that did not include overeating.
Treena noted that different people may watch mukbang videos for different reasons.
Some viewers may be watching to live vicariously through them, she explained.
Likely similar to a h*roin user watching someone injecting a needle in their arm.
Eating is considered a communal activity, either with a loved one, family or traditionally as a community.
We dont feel as lonely watching these videos while eating.
We are seeking connection and comfort in whatever form that comes in, the author explained.
As for the makers of these mukbang videos, chronic overeating could affect their brains response to leptin signals.
Basically the keep eating switch stays on.
This is due to chronically overeating.
Check out the results: