Brands often do launches themed for the commemoration, often with rainbow products to represent the LGBTQ+ flag.
As a result, Bonds launched its UnGENderwear Project, dedicated to stripping back the gender stereotypes.
A person wrote: Just another company to never buy from again.
Another X user commented: Go woke, go broke, come on people!
Just another step in the wrong direction.
Will never support again, a separate individual chimed in.
Another commentator penned: Thanks for celebrating diversity, Bonds.
Gender diversity doesnt look the same.
In an analogy, Mikey referred to gender diversity as shades of green because they are infinite.
Im a shade often left out of mainstream media, they explained.
And Im a shade definitely not tolerated by the conservative lens, they added.
A study suggests that people who identify within the LGBTQ+ community are stilloverwhelmingly underrepresented in mainstreammedia.
As a non-binary person, the model uses they/them pronouns.
More than 1 in 3 LGBTQ+ adults reported facing some kind of discrimination.
Check out the results: