Brands often do launches themed for the commemoration, often with rainbow products to represent the LGBTQ+ flag.

As a result, Bonds launched its UnGENderwear Project, dedicated to stripping back the gender stereotypes.

A person wrote: Just another company to never buy from again.

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Another X user commented: Go woke, go broke, come on people!

Just another step in the wrong direction.

Will never support again, a separate individual chimed in.

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Another commentator penned: Thanks for celebrating diversity, Bonds.

Gender diversity doesnt look the same.

In an analogy, Mikey referred to gender diversity as shades of green because they are infinite.

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Im a shade often left out of mainstream media, they explained.

And Im a shade definitely not tolerated by the conservative lens, they added.

A study suggests that people who identify within the LGBTQ+ community are stilloverwhelmingly underrepresented in mainstreammedia.

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

As a non-binary person, the model uses they/them pronouns.

More than 1 in 3 LGBTQ+ adults reported facing some kind of discrimination.

Check out the results:

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism

Aussie Brand “Bonds” Features Non-Binary Model In New Bikini Campaign, Is Rocked By Criticism