The social media channel quickly gained popularity, amassing 2.5 million followers and over 1 billion views.

However, what herfans did not see was the abuse that took place behind the scenes.

Here are 23 secrets from the Hulu docuseries, as revealed by the people who knew Ruby the most.

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Rubys sole ambition

A fixation on being seen as the perfect mom became Rubys sole ambition, Kevin revealed.

Hence, she created the now-defunct channel8 Passengersin 2015 and began constantly filming inside the house.

Wherever Ruby went, a camera would follow, and it eventually made Kevin uncomfortable.

Ruby Franke with family posing outdoors.

She just wanted to show the view of a Mormon happy family, her son Chad said.

But they only saw what we wanted to show them.

The very first paycheck

Prior to their YouTube days, Kevin described themselves as a normal, average family.

Ruby Franke smiling while sitting, holding a book.

But as8 Passengerssteadily gained popularity, the money started coming in.

Daughter Shari revealed in the docuseries that they were expected to keep the house clean at all times.

Even their light bulbs were replaced to have bright white lighting, which was better for the perfect frame.

Close-up of colorful chart and handwritten notes related to momfluencer abuser docuseries.

Even the youngest child was referred to as an employee at the age of four or five.

When the money came pouring in

Rubys harsh tactics translated to money pouring in for the family.

Shari recalled having to clean up her brothers blood whenever he got into trouble.

Ruby Franke and husband Kevin talking indoors.

She recalled having to clean his blood off the walls on one occasion.

She would spank, whip, take the belt out and whip my butt.

Pull down my pants, whip me, the son recalled.

Kevin in an interview setting discusses momfluencer abuse, wearing a gray shirt and bracelet, in a modern living room.

Exploited for the camera

Kevin and Chad both revealed that the latter was exploited for being confident and handsome.

I just wanted to be with my friends.

I really didnt want anything to do with YouTube, he revealed.

Ruby Franke in a red jacket smiling at the door.

You seem really distant.

Do you want $10?

Everyone gets $10 for a video that they help with.

Ruby Franke’s daughter Shari in a red shirt sitting in a room, featured in a docuseries about momfluencer abuse.

Do you want $10?

she was heard asking in one clip.

Never-before-seen footage

Plenty of unseen footage was included in the docuseries, shedding light on Rubys parenting tactics.

Cheerleader and Ruby Franke’s son Chad taking a selfie.

One clip captured the mother telling her child to be quiet while she spoke to the camera.

She even grabbed the child and covered her mouth, saying: This isnt your turn, now sit …

Were gonna cut that out.

Ruby Franke’s children holding cash.

Blood on his face, scream and scream, read one entry in the convicted mothers journal.

I dont know if I can right now, he replied.

One of her children was seen in tears after the mother threatened to cut up a teddy.

Ruby Franke’s children talking inside the car, seemingly annoyed.

Why am I hearing all the noise?

she yelled at her kids.

Just be yourself, the mother said, to which the child replied, That is myself.

Child cleaning and a kitchen scene highlighting issues from a Ruby Franke docuseries about momfluencer abuse.

Well then change it, the mother flat-out said.

Even though he was 100% compliant, she still kicked him out of the house, Kevin said.

Her journal entries revealed that she justified her severe, abusive punishments to them by claiming they were evil.

Momfluencer abuser docuseries scene with Ruby Franke and Chad on a striped couch, looking at each other pensively.

Investigators eventually learned that theboy was being held captive nearby and had escaped by climbing out of the window.

The boys daring escape led to the arrests of Ruby and Jodi within hours.

Shortly after Jodi entered the picture,Shari was disowned by her mother.

Living room with soft light, featuring a couch, bean bag, and rug.

Eventually, Ruby even kicked Kevin and Chad out of their home.

Ruby and Jodi were living together at the time of their 2023 arrests.

Jodi was seen as a representative of God

Fellow Mormon Jodi managed to gain Rubys respect and admiration.

Ruby Franke covering her child’s mouth.

She believed that, together, they were meant to share Gods truth with the world.

They also truly believed that Jodi was a representative of God, Kevin revealed.

I cannot turn off all of those other memories, he said on the show.

Ruby Franke driving during the day.

Ruby Franke and Chad smiling indoors.

Blurred child holding hands to face while Ruby holds teddy bear.

Chad wearing a light blue shirt speaks in an interview setting.

Ruby Franke with an angry expression holding a jar.

Ruby and Kevin on a boat in swimwear.

Ruby drinking from a large mug in a kitchen setting.

Blurred image of Ruby’s child’s feet from the abuse.

Ruby and Jodi sitting on a couch.

Ruby and Kevin in front of a framed painting.

Shari driving a car while wearing turtleneck.

Social media comment discussing a situation involving the momfluencer abuser and her husband.

Comment about a man failing his kids related to the Ruby Franke momfluencer docuseries.

Commentary highlighting criticism related to the momfluencer abuser in the new docuseries.

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Comment expressing anger towards momfluencer abuser Ruby Franke, questioning her parenting and wishing for imprisonment.

Comment discussing family-focused influencers and abuse concerns.

“Comment about Ruby Franke on Hulu, describing it as brutal.

Social media comment about details from Ruby Franke docuseries, criticizing the husband’s role.

Screenshot of a critical social media comment about the momfluencer Ruby Franke.

Comment discussing momfluencer abuse with emphasis on parental neglect.

Social media comment about a chart related to momfluencer controversy.

Comment about Ruby Franke docuseries, expressing a negative opinion on a character.

Comment on the Ruby Franke momfluencer docuseries highlights public reaction.

Comment on Ruby Franke’s docuseries highlights the older daughter’s role with common sense.

Comment discussing the Ruby Franke docuseries, expressing sadness and disbelief about a father involved.

Comment discussing custody concerns related to momfluencer abuser Ruby Franke.

Comment on Ruby Franke docuseries: “Horrendous story. Very well done documentary.” 11 likes.

Comment on the Ruby Franke docuseries discussing the impact on her children and parenting concerns.